Dollar Shave Club makes and delivers everything you need to look, feel, and shave like a million bucks.
DSC offers three membership plans, which can be upgraded or downgraded at any time. The membership service first launched on March 6, 2012, via a YouTube video that went viral. The YouTube video attracted an unanticipated amount of traffic, which crashed the company’s server in the first hour.
Once the founders got the server working, he enlisted a team of friends and contractors to help fulfill the 12,000 orders that arrived in the first 48 hours of launching the video. The orders were initially packed by hand in a warehouse in Gardena, California, before the company moved their warehouse and fulfillment to a third-party logistics center in Kentucky.
At its core, Dollar Shave Club is an everyman’s brand with a simple value proposition. Name-brand razors sold in drug and retail stores cost too much, but with Dollar Shave Club you get quality generic alternatives automatically delivered to your door for as little as $3.00 a month. No contracts, no hidden fees, or as they say “no BS.”