Founded in 2014, GREATS is the first sneaker company to be born in Brooklyn, a place that is modern, cool and connected but founded on tradition and timelessness.
Today’s headquarters is in Williamsburg, just a few blocks from where GREATS started.
Each pair of GREATS is always premium, yet attainable, but never cheap. Simply put, GREATS are made the best, for less. They’ve worked over the years to consolidate sourcing and manufacturing to a small valley in Italy where they work with the world’s best craftsmen and women – all while reducing their carbon footprint.
They focus on making the GREATS better than; taking classic versatile styles and elevating the production.